Pay-Per-Click or PPC services are the most popular form of online advertising and are now called Google Ads. This form of digital marketing is used on a variety of platforms such as YouTube, Google Display, and Search Network. This method is the most advertiser oriented of all since the advertiser only has to pay for the number of clicks generated instead of the number of people who see the ad. This is greatly helpful since most other forms of marketing make a hole in the wallets of small businessmen without providing any legitimate returns on it. All the people who have seen an advertisement may not have followed up with it.